About Mudra Institute of Communications (MICA), Ahmedabad
Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. MICA is an autonomous, non-profit institution, offering a wide-range of academic programmes during the past two decades, MICA now has three residential programs - the Post Graduate Programme (PGP), the Crafting Creative Communications (CCC) and the Fellow Programme in Management-Communications (FPM-C). A top rated institute, MICA offers an AICTE approved PGDM-C, equivalent to an MBA with specialisations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management. MICA’s FPM-C [Fellow Programme in Management- Communications] is the only of its kind AICTE approved doctoral level programme that encourages both fundamental and applied research in the communication domain, with offerings in the sub-areas of: 1. Communication and Media, 2. Communication and Marketing, 3. Communication and Culture, and 4. Communication and Social Change. Offering specialisations in Crafting Copywriting and Art Direction, the Post Graduate Certificate Programme in Crafting Creative Communications (CCC) churns out highly skilled professionals, with a high calibre for creative careers in Marketing Communications. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.