Alien Specialization of MBA

Whenever MBA students or aspirants are asked what their preferred specialization is, the answer is the same old cliché “Finance”, “Marketing”, and “Human resource management”. Therefore, Book My Colleges is here to provide you with all the information about some Alien Specialization programs that are not known by lots of people, but might suit your career profile.

DIGITAL MARKETING

As we are moving toward a more advanced tech society with increased AI husbandry and digital arts, it would be a smart move to evaluate new fields and study them further. This can be beneficial for the business to gain a competitive advantage over the competitor.

Most people think that an MBA in Marketing also covers digital marketing, though it is true in some parts, there is more to the story. Many top B-Schools like IIM Bodhgaya, and IMT Ghaziabad provide MBA courses on digital marketing. This field of MBA has seen an observable shift in the past few years. Businesses of every level whether it is small, medium or large scale are in the run to create and manage their digital presence, this has created a growing demand for professionals who have the expertise required for digital marketing.

MBA digital marketing is a two-year specialization course focused on branding and marketing of products or services with the help of an online channel. Its syllabus consists of subjects such as Internet Marketing, Mobile Marketing, Digital Branding, Email Marketing, Strategic Management and E-Commerce Marketing. Following are the details of the syllabus for the MBA in Digital Marketing:

Business Research Management	MS Excel
Marketing Basics	Marketing Management
Decisions Science	Accounting for Business Decisions
Organizational Behaviour	Enterprise Analysis
Operations Management	Human Resource Management

MBA Digital Marketing First Year Subjects

SEO	Social Media Marketing
Content Marketing	Digital Entrepreneurship
SPSS Lab	Services Management
Affiliate Marketing and Google AdSense	Strategic Management

_{MBA Digital Marketing Second Year Subject}

What is the Eligibility Criteria for MBA Digital Marketing?

The basic eligibility criteria required to pursue an MBA in Digital Marketing are discussed below for your reference.

1. Candidates must have graduated from any recognized university or institution.

2.In the qualifying course, the candidate must have obtained at least a 45% aggregate score or equivalent CGPA.

3.Candidates from any undergraduate program are eligible to apply for this program.

4.Some colleges may also prerequisite English as a subject in high school or as part of their graduation curriculum.

Here is the list of some of the Top B-Schools that offer MBA courses which are specialized in marketing. IIDE Indian Institute of Digital Education, Amity University, Institute of Engineering and Management, Great Lake Institute of Management, Sushant University – Erstwhile Ansal University

^{Hospital Management}

With the increase in standard of living and globalization, the health and healthcare industries are booming rapidly. People all around the world are becoming more and more health conscious and new scientific breakthroughs to cure diseases and improve public health are rising all over the world. This sudden advancement in the healthcare industries had caused the huge demand for professionals who are well trained to manage and administrate the hospital or healthcare centre premises.

Many top B-schools in India, like IIM Jammu, IIM Bodhgaya are providing the MBA specialization on Hospital Management and Administration.
MBA Hospital Management First year Syllabus

Semester l	Semester ll
Marketing Management	Financial Management
Principles of Management	Marketing Strategy and Applications
Business Statistics	Business Mathematics and Operation Research
Organizational Behaviour	Organization and Administration of Clinical Services
Business Law	Management of National Health Programs
Financial Accounting	Materials Management
Managerial Economics	Human Resource Management

MBA Hospital Management Second year Syllabus

Semester lII	Semester lV
Management Information Systems	International Business
Business Policy and Strategic Management	Applied Epidemiology
Pharmaceutical Management	Hospital Planning
Quality Management	Management controls Systems
Legislation for Health and Hospital	Foreign Language
Health Education and Communication	Environment Management and Business
Foreign Language	Final Projects

What are the MBA in Hospital Management Eligibility Requirements?

The following are the eligibility criteria required to be fulfilled by candidates who want to pursue this program:

1.Graduation in any stream with at least 50% marks in aggregate from a recognized university.

2.Graduation in any stream with at least 40% marks in aggregate for SC/STs/other backward classes

3.Qualifying any of the MBA Entrance exams like , CAT , MAT ,XAT and CMAT.

Top colleges offering MBA in hospital managements are Chandigarh University, LPU, Goa Institute of Management, K J Somaiya Institute of Management, Aligarh Muslim University, IIM Bodh Gaya, SOA University, Welingkar Mumbai